Privacy Policy

YourFirstLocal ("we", "us", "our") respects your privacy. This Privacy Policy explains what we collect, how we use it, and the choices you have when using yourfirstlocal.com (the "Site").

1. Information We Collect

We collect information in three main ways:

• Information you provide directly: such as your name, email address, or business details when you contact us, claim a listing, or submit updates.
• Usage data: pages you visit, searches you perform, and features you use. This helps us improve YourFirstLocal.
• Location data (if you enable it): approximate location used to show nearby businesses or events. You can always decline or revoke location access in your browser.

2. Cookies and Tracking

We use cookies and similar technologies to keep the Site running smoothly, remember certain preferences, and understand how people use YourFirstLocal. Cookies are small text files stored on your device.

We use cookies for:

• Core site functionality and security
• Analytics and performance (e.g., page views, popular areas)
• Advertising and measurement when ads are active

3. Google Analytics

We use Google Analytics to understand how visitors use the Site. Google Analytics may collect your IP address, device type, browser, and interactions with pages. This data helps us improve performance and user experience.

You can learn more about how Google uses this data here: https://policies.google.com/privacy.

You may opt out of Google Analytics by using the browser add-on: https://tools.google.com/dlpage/gaoptout.

4. Google AdSense & Advertising Cookies

When advertising is active on YourFirstLocal, third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites.

Google's use of advertising cookies enables it and its partners to:

• Show ads that are more relevant to you
• Limit how often you see a particular ad
• Measure the performance of ads

Users may opt out of personalized advertising by visiting the following pages:

• Google Ads Settings: https://adssettings.google.com
• AboutAds (industry opt-out): https://www.aboutads.info/choices/

YourFirstLocal does not control how third-party advertisers use their cookies, but we require that advertising on the Site follows Google's policies and applicable law.

5. How We Use Your Information

• To power local search results and category browsing
• To improve the quality and relevance of the directory
• To operate and secure the Site
• To respond when you contact us
• To display and measure advertising performance when ads are active

6. Sharing of Information

We do not sell your personal data. We may share limited information with:

• Service providers (e.g., hosting, analytics, customer support) who help us operate the Site under contractual restrictions
• Advertising partners (such as Google), when ads are active, to deliver and measure advertising
• Authorities or legal entities if required by law or to protect our rights and users

7. Business Listings & Public Data

YourFirstLocal includes public-facing business listings. Information about businesses may come from:

• Public data sources
• Business owner submissions and claims
• Our internal curation and quality checks

Business owners can request updates or corrections to their listings via our contact channels.

8. Your Choices

• You can decline or revoke location permission at any time.
• You can manage cookies in your browser settings (some features may be affected).
• You can opt out of personalized ads using the links provided above.
• You can email us to request deletion of information you directly provided.

9. Data Security

We use reasonable security measures, including HTTPS encryption, to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. Your continued use of the Site after changes are posted means you accept the revised policy.

11. Contact Us

If you have questions about this Privacy Policy, contact us at info@yourfirstlocal.com.