Privacy Policy

Last updated: July 2026

YourFirstLocal ("we", "us", "our") respects your privacy. This Privacy Policy explains what we collect, how we use it, and the choices you have when using yourfirstlocal.com (the "Site").

1. Information We Collect

We collect information in three main ways:

2. Cookies and Tracking

We use cookies and similar technologies for core site functionality and security, analytics and performance (page views, popular areas), and advertising measurement when ads are active.

3. Google Analytics

We use Google Analytics to understand how visitors use the Site. Google Analytics may collect your IP address, device type, browser, and page interactions. Learn more: policies.google.com/privacy

4. Google AdSense & Advertising Cookies

When advertising is active, third-party vendors including Google may use cookies to serve ads based on prior visits. Opt out via adssettings.google.com or aboutads.info.

5. Bot Protection (Cloudflare Turnstile)

We use Cloudflare Turnstile to protect our forms — signing up, reporting a listing, asking a business a question — from automated abuse. To tell real people apart from bots, it processes a limited amount of technical data, including your IP address and browser signals. It runs invisibly, so there is usually nothing for you to click. Turnstile is not used for advertising and does not track you across other sites, and in our configuration (invisible mode, no pre-clearance) it does not set a Cloudflare clearance cookie on this Site. For details, see Cloudflare's Turnstile Privacy Addendum and Cloudflare's privacy policy.

6. How We Use Your Information

To power local search results, improve the directory, operate and secure the Site, respond to inquiries, and measure advertising performance.

7. Contact Us

Questions about this Privacy Policy? info@yourfirstlocal.com